How Lighting Affects Video Recordings
When it comes to video productions, lighting is just as important as the audio and camera focus. If you don’t take the time to properly set up your lighting equipment, it can have a big impact on the overall quality of the final product. Knowing how lighting affects video recordings will help you create a video product that looks professional and, most importantly, watchable.

Lighting is what allows you to create a video image rich in detail. Without a source of light, you’re not going to be able to see anything in the frame. It’s as simple as that. Furthermore, how you position those lights will dictate what is specifically highlighted in the frame.

For example, the classic three-point letting set up utilizes a key, back, and fill light in order to create visual depth and detail while maintaining focus on your main subject. However, four-point lighting utilizes a fourth light, which is rightfully called the background light, to illuminate the area behind the subject and, in turn, gives the image more depth. Plus, you’ll have to use methods such as setting up a strong base light or strategically layering lights when filming a subject who is moving around in the frame.

None of these methods are incorrect but each one gives a video recording a very specific look, the benefits of which come down to your unique requirements. Aside from the depth and detail good lighting adds to a video, it also allows you to capture a specific style. For instance, tungsten lights can create a source of warm light, while fluorescent lights are much cooler and will mix better when filming in daylight. LED lights tend to have a more diverse range of options when it comes to style since you can switch from cooler to warmer settings with ease. Using the right lighting source in the right environment will help you create the specific, professional look you’re aiming for.

Now you know how lighting affects video recordings, you can avoid novice mistakes such as shooting videos that are too dark, overly lit, or otherwise unpleasant to look at. At Ikan, we have equipment such as professional LED studio lights you can use to make your videos look visually pleasing instead of amateurish.