XR & Virtual Production

Extended Reality (XR) is an umbrella term encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), representing a wide spectrum of hardware, software, and experiences that combine the digital and physical worlds. XR production involves creating content and applications that blend real-world and digital elements to create immersive experiences for users. Unlike traditional media, XR places users inside the experience, letting them interact with a three-dimensional environment. XR production can utilize technologies such as LED video walls and chroma-key effects together with virtual sets and camera tracking to simulate a virtual world within a studio setting. Ikan International’s XR/Virtual Production products represent cutting-edge solutions for the dynamic realm of extended reality and virtual production.