Each year in June, people that are usually working behind the scenes on big budget films and TV shows get their time to shine at Cine Gear. Held at The Studios at Paramount in Hollywood, the annual Cine Gear Expo hosts over 16,000 professionals from more than 60 countries. Attendees include camera operators, Directors of Photography, rental houses, gaffers, grips, and others that are involved on these films and shows.
The expo offers attendees the opportunity to learn about the latest technology and techniques as well as gain knowledge and skills through hands-on training sessions. In addition, Cine Gear features more than 300+ exhibits, seminars led by industry leaders, new product and service offerings, master classes, a film competition, networking opportunities, special screenings, and an awards ceremony.
We were excited to attend the prestigious event and present some of our latest products to attendees. We brought our new Lyra and Rayden LED lights, BON monitors, and Lightstar Tungsten and HMI lights to show. People were very excited about our Lyra Half x 1 and 1 x 1 lights because they are soft lights, but still very bright. At the expo, the VX9i and VX9w monitors were popular among visitors to our booth. In addition, we showed off NiSi filters which are new scratch proof neutral density filters that are placed in front of the camera. These filters come in a variety of sizes such as 4 x 4, 6.6 x 6.6, and 4 x 5.65.
One of our Product Managers, Barry Garcia, was also interviewed by Nikki Broeckelmann from Broadcast Beat. Check out the video below:
It was great seeing old friends and getting feedback from people on our products. We also got to talk to people about what they can rent and how ikan continues to improve and is a dependable partner for people in Hollywood. One of the great things about Cine Gear is the opportunity to attend seminars and master classes. We attended one of the lighting master classes at ARRI in Burbank and enjoyed listening to the top ASC DPs in the industry. We also got a chance to attend the ASC barbecue and other parties to catch up on the latest happenings in the TV and film industries. From Cine Gear, we saw an interesting trend of more and more people moving toward LEDs. Even though many Directors of Photography are still using hot lights on major film sets and TV shows, many people are starting to slowly move toward LEDs. Overall, we had a great time at Cine Gear and look forward to attending again next year!
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