How Mizzou Built a Professional Studio in 5 Days (While You Were Eating Turkey) The Educational Imperative Every semester, universities face the same stark reality: students preparing for careers in media, communications, and business need hands-on experience with professional broadcast tools—the same equipment they’ll encounter at Home Depot’s headquarters, Autodesk’s global offices, or TK Elevators’ […]
How This SI Completed a University Studio in 5 Days (and Still Made Margin) Transforming SI Business Models Every system integrator knows the profit erosion pattern: win the bid, start the project, then watch margins evaporate through permit delays, change orders, and finger-pointing between electrical contractors and IT teams. Meanwhile, clients demand fixed budgets and […]
The conference room hummed with the familiar rhythm of a quarterly board meeting when the unexpected happened. A last-minute request came through: stream this session live to remote stakeholders while simultaneously recording for later distribution. The IT director’s face drained of color. The conference room ran on Q-SYS—a system the team knew intimately. The broadcast […]
The conversation started, as they often do, with sticker shock. “This is a significant investment” The facilities director stared at the studio automation proposal, mentally calculating how many quarters of budget it represented. “This is a significant investment,” he said carefully, the universal code for “this seems expensive.” The systems integrator had heard this response […]
The conference room fell silent as the CFO delivered her verdict. “Studio automation sounds impressive,” she said, tapping the proposal with her pen, “but it’s clearly designed for major broadcasters with unlimited budgets, not organizations like ours.” Around the table, heads nodded in agreement. The IT director worried about complexity. The creative director feared losing […]
Imagine a hypothetical, which is more common than you might realize… A harried marketing manager bursts into the studio, laptop clutched against her chest, desperation written across her face. “I need to record this presentation in twenty minutes,” she announces, “and our engineer called in sick.” In the old days, this scenario would have ended […]
The transformation from analog complexity to digital simplicity has revolutionized broadcast studios across corporate boardrooms, university lecture halls, and houses of worship. Where once stood banks of patch bays, forests of cables, and intimidating mixing consoles that required years of expertise to master, today’s automated studios operate with the elegant simplicity of a tablet interface. […]
The Business Opportunity: Broadcast for Every Organization The demand for professional broadcast capabilities is no longer limited to traditional media companies. As highlighted by FX Design Group, organizations of every size—from Fortune 500s to local businesses—are turning to broadcast to build instant relationships with their audiences, enhance engagement, and amplify their messaging. TK Elevator’s U.S. […]
In today’s digital-first world, the power to deliver broadcast-quality messaging is no longer reserved for major networks or media conglomerates. Organizations of all sizes—including those outside the traditional media sphere—are discovering that professional-grade video production is both accessible and transformative. TK Elevator’s U.S. headquarters in Atlanta is a prime example of how this shift is […]
From the high-stakes kitchen battles of Iron Chef America to the electric atmosphere of the MTV Video Music Awards, Emmy-nominated director Marc Bloomgarden has spent 25 years empowering stories through innovative lighting and creative vision. His journey demonstrates how the right tools can transform creative possibilities into compelling visual narratives. Illuminating Creative Vision During several […]