If you’re from the marketing world or if you’re a fan of Apple, you’ve probably heard of Guy Kawasaki. For those not familiar with Guy, he is most well-known for being one of the Apple employees who was originally responsible for marketing the Macintosh computer line in 1984. His work helped popularize evangelism marketing and technology evangelism. In fact, he was the chief evangelist of Apple.
Guy Kawasaki is currently the chief evangelist of Canva, an online graphic design tool and is on the board of trustees of the Wikimedia Foundation. To add to his already impressive credentials, he is also the brand ambassador for Mercedes Benz USA, an executive fellow of the Haas School of Business at UC Berkeley, and has authored various books.
We were really excited to send Guy Kawasaki our gimbals to test out. He really liked them and showed off the MS1 gimbal for mirrorless cameras with an unboxing video on Facebook. He was impressed that the gimbal stabilizer could hold up cameras as big as the Sony A7RII and also hold up smartphones such as the iPhone. He recommended the gimbal stabilizer to anyone that wanted to create really steady videos. Later on, he did another Facebook live video showing his video setup with the FLY-X3-PLUS smartphone gimbal stabilizer. When SXSW came around, he also did a Facebook live video while in Austin and mentioned that he was using Ikan’s FLY-X3-PLUS smartphone gimbal stabilizer to film the contents of his bag.
Unboxing Ikan gimbal. This is the gimbal I'm showing:
Ikan has other models for just phones. The MS-1 is particularly powerful so that it can handle cameras like the Sony A7RII.
Posted by Guy Kawasaki on Sunday, January 24, 2016
Recently, Guy Kawasaki did a Facebook live video to teach others what he has learned from using Facebook Live and how to properly utilize live video. Since he is in the influencer program at Facebook, he was one of the first people to use Facebook Live. On Facebook, Guy found that his typical ratio of reach to followers per week was 3 to 1. After using Facebook Live, he found that Facebook live videos vs embedded YouTube videos was 9 to 1. From his experience with live video, he found that Facebook Live was 100 times better than using Periscope. In the video, he also gave some helpful tips for brands that wanted to use live videos including the equipment and software that would make live videos better. One of the things he recommended using was a gimbal to capture more stable video (around the 23 min mark in the video). He recommended either getting a mechanical gimbal or an electronic gimbal such as the FLY-X3-PLUS.
How to use Facebook Live
Posted by Guy Kawasaki on Monday, August 22, 2016
Since the shooting of those videos, we’ve released more gimbals and accessories for DSLRs, mirrorless cameras, GoPro cameras, and smartphones. Our full line of gimbals can be found on the Ikan website. The latest gimbal that will be joining our family of gimbals is the EC1 for DSLRs and mirrorless cameras. Stay tuned for more info on that gimbal soon.
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