Most organizations that set out to build a video studio make one of three mistakes before they spend a dollar on equipment. The first: They start with products instead of use cases. Someone gets excited about a camera or a lighting rig, and the entire project forms around that purchase rather than around what the […]
Tag Archives: studio automation
The biggest obstacle to consistent corporate video isn’t equipment quality. It’s the gap between the studio as it was designed to be used and the people who actually use it. When a studio requires 14 manual steps before a broadcast—adjust each light, position each camera, set audio levels, configure the switcher, arm the stream, load […]