The Business Opportunity: Broadcast for Every Organization
The demand for professional broadcast capabilities is no longer limited to traditional media companies.
As highlighted by FX Design Group, organizations of every size—from Fortune 500s to local businesses—are turning to broadcast to build instant relationships with their audiences, enhance engagement, and amplify their messaging. TK Elevator’s U.S. headquarters recognized this shift and sought to bring these benefits in-house, presenting a unique opportunity for their system integrator (SI) partners.
For SIs, this represents a growing market.
Clients like TK Elevator want to deliver high-impact internal communications, training, and marketing through broadcast-quality production-without the cost or complexity of legacy studio builds. The challenge is to deliver these results efficiently, reliably, and profitably.
Solution Design: Partnership and Simplicity
TK Elevator’s project demonstrates how an integrated, ecosystem approach simplifies both the sales and implementation process for SIs. Instead of piecing together disparate components, Ikan’s cohesive solution-combining PoE lighting, teleprompters, and professional pedestals-enabled the SIs to offer a turnkey studio environment.
Collaboration between two SI partners (one focused on lighting, the other on studio floor equipment) was streamlined thanks to Ikan’s support and pre-engineered compatibility. This partnership approach reduced engineering hours, minimized risk, and ensured all components worked together seamlessly.
For SIs, this means less time spent on custom design and troubleshooting, and more time delivering value to clients. The solution’s modularity also opens up future expansion opportunities as client needs evolve.
Implementation Advantages: Efficiency and Flexibility
Traditional broadcast installations can be slow, costly, and labor-intensive.
By contrast, TK Elevator’s Ikan-powered studio was installed rapidly, thanks to innovations like Power over Ethernet (PoE) lighting, which eliminated the need for complex electrical work and permitting.
The integrated system enabled parallel workflows-lighting and floor equipment could be set up simultaneously. This reduced on-site time and allowed SIs to allocate resources more efficiently, even leveraging less specialized staff for much of the build.
For SIs, these efficiencies translate directly to increased profitability.
Projects are completed faster, with fewer surprises and lower labor costs. The intuitive, user-friendly nature of the Ikan system also means fewer support calls and smoother handoffs to the client.
Client Success Metrics: Lasting Value and Repurposable Content
TK Elevator’s new studio delivered immediate and measurable results.
Professional-quality lighting and teleprompting elevated the authority and clarity of every message, whether for internal training or external marketing. As FX Design Group notes, broadcast adds personality and visual appeal that help viewers associate and retain messaging.
A key advantage for both client and SI is the versatility of broadcast content. TK Elevator can now record, edit, and repurpose footage for social media, future training sessions, and ongoing communications—maximizing the ROI of every production. The robust content base built in the studio supports a comprehensive content marketing strategy and extends the value of each broadcast far beyond its initial use.
Maintenance and support are simplified, with a single-vendor ecosystem reducing finger-pointing and streamlining troubleshooting. The system’s modularity also means upgrades and expansions can be handled efficiently, creating opportunities for ongoing SI engagement.
Partnership Growth Strategy: Expanding Your Broadcast Business
For SIs, the TK Elevator project illustrates how integrated broadcast solutions unlock new revenue streams and competitive advantages. As more organizations recognize the power of broadcast to connect with employees, customers, and stakeholders, demand for turnkey, reliable studio environments will only grow.
Ikan’s dealer program equips SIs with the training, marketing support, and technical backup needed to confidently pursue these opportunities. By focusing on solutions that empower non-experts to create professional content, SIs can serve a broader range of clients and position themselves at the forefront of the corporate broadcast revolution.
The future of broadcast is accessible, scalable, and strategic. SIs who embrace integrated solutions like Ikan’s will be best positioned to help their clients amplify their message-and to grow their own businesses in the process.
Key Takeaway:
Broadcast is now a core tool for organizations of all sizes to build relationships and amplify their message. SIs who deliver integrated, easy-to-use studio solutions—like Ikan’s for TK Elevator—will unlock new markets, drive client success, and grow their own profitability in the evolving content landscape.