The conference room hummed with the familiar rhythm of a quarterly board meeting when the unexpected happened. A last-minute request came through: stream this session live to remote stakeholders while simultaneously recording for later distribution. The IT director’s face drained of color. The conference room ran on Q-SYS—a system the team knew intimately. The broadcast […]
Category Archives: Automation
The conversation started, as they often do, with sticker shock. “This is a significant investment” The facilities director stared at the studio automation proposal, mentally calculating how many quarters of budget it represented. “This is a significant investment,” he said carefully, the universal code for “this seems expensive.” The systems integrator had heard this response […]
The conference room fell silent as the CFO delivered her verdict. “Studio automation sounds impressive,” she said, tapping the proposal with her pen, “but it’s clearly designed for major broadcasters with unlimited budgets, not organizations like ours.” Around the table, heads nodded in agreement. The IT director worried about complexity. The creative director feared losing […]
Imagine a hypothetical, which is more common than you might realize… A harried marketing manager bursts into the studio, laptop clutched against her chest, desperation written across her face. “I need to record this presentation in twenty minutes,” she announces, “and our engineer called in sick.” In the old days, this scenario would have ended […]